Social Media Questionnaire Name * First Name Last Name Decision Maker * What is your expectation(s) for social media marketing? * What tech and analytics do you use and have access to? * Does an outside company manage your website? * What is the one thing your website is supposed to do? * Exact wording to be used for your company in your marketing * Company tagline * Please describe your company and the products and services you offer? * In 5 words or less, summarize the feel of your company * What are the unique selling points/features/benefits of your products/service? * Is there a story about how your brand came about? * Who are your main competitors? And how are you going to differentiate your brand from these competitors? * Who are you looking to target with your product/service? * What does your target audience care about? * How do you want your target audience to feel after seeing your marketing? * Other than social media, how do you plan to market your business? * What platforms will you be using to sell your product/service? * What brands do you look up to? * What other brand's social media examples do you feel accomplish similar goals? * When people think of your brand what words would you like them to attach to it? * Where do you see your brand in the future? Describe your company in 5 years time? * Generally speaking, is there anything else you would like to tell us about your brand? * Are there parameters we need to work within for this project? * Are there any things we cannot do? * Select one that best describes you. * I trust you to lead the creative direction and tell me what's best for my brand. I would like to collaborate throughout the creative process. I have a good idea of what I want you to execute. Thank you for completing our social media questionnaire. We are looking forward to your kick-off meeting! An AoD team member will be in touch shortly.
