How Events Build Business

95% of small business owners and marketers believe that in-person events can have a major impact on achieving their company’s primary business goals. Just think about it. As the host of the event, the invite and attendee list alone generates a whole new list of potential clients.

As the legal world continues to evolve, so too do the needs of law firms. One of the wisest moves a business owner can make in today's cutthroat legal market is to outsource services. Services of all kinds are increasingly using outsourced services to be competitive and innovative as new technologies emerge. But which services are most frequently contracted out? What are the advantages, then? Here are 5 of the most popular services that law firms outsource and why doing so might be advantageous for your practice.

Major clients value and seek out diversity in the outside counsel they retain. Additionally, more women are hiring attorneys since a high percentage of both general counsels, and senior executives are women. And more women than men are starting businesses. As such, more firms are making efforts towards hiring and retaining women. Despite all this, the bottom line is that results are rewarded. If you deliver business results for clients, you will earn your clients’ ongoing business, loyalty, and referrals. And law firms reward rainmakers. So, women attorneys need to step up their marketing efforts. Relationships, word-of-mouth, and social media remain the best forms of marketing and business development. Below are several tips to help you in these arenas.